Redken for Bottega Venetta

Guido, Redken Creative Consultant

Redken Creative Consultant Guido created a fresh and sophisticated look for Bottega Veneta by allowing the model's freshly washed hair to dry naturally.

Hair by Guido

Once the hair's natural texture was apparent, Guido utilized key styling products to either add more texture to the hair or tame frizz and flyaways.

"One of the big trends this season is very natural looking hair. After washing the models'
hair with all soft shampoo and conditioner, I let the hair dry naturally so that I could work
with, rather than against, the model's natural texture. Most girls tend to alter their hair's
texture, not realizing how lovely it can be when styled with the correct products."
-Guido, Redken Creative Consultant
Redken Products Used:

  • all soft shampoo
  • all soft conditioner
  • extreme anti-snap
  • all soft argan-6 oil
  • powder refresh 01 aerosol hair powder/dry shampoo

Create the Look:

  • Wash and condition hair with all soft shampoo and conditioner
  • Apply extreme anti-snap to damp hair and blow dry hair until it is roughly 80% dry
  • Apply all soft argan-6 oil to hair
  • Allow remaining moisture to dry naturally
  • To eliminate frizz, apply all soft argan-6 oil to dry hair
  • For added texture, apply powder refresh 01 aerosol hair powder/dry shampoo from mid-lengths to ends
  • Create a messy off-center part
  • To add movement to the ends, use a 1" curling iron on select pieces
  • Finish with powder refresh 01 aerosol hair powder/dry shampoo from mid-lengths to ends