Redken for Versace Fall - Winter 2014

Hair by Guido

Redken Creative Consultant Guido created a 60’s inspired hairstyle that felt in line with Versace’s own personal style.

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Unlike the natural styles that have dominated the runway this season, the hair at Versace was anything but easy, or natural. Once the hair was blown out straight, Guido team swept flat irons back and forth until the hair was stick straight. In order to protect the integrity of the hair, Guido used pillow proof blowdry express primer and iron shape 11 finishing thermal spray.

Create the Look

  1. Apply pillow proof blowdry express primer on damp hair
  2. Spray guts 10 root-targeted volume spray foam on crown
  3. Blowdry hair with natural bristle brush
  4. Spray iron shape 11 finishing thermal spray on dry hair
  5. Use a flat iron from root to ends to get stick straight hair
  6. Backcomb the hair to create root volume