Desigual Debuted at MERCEDES-BENZ FASHION WEEK MADRID With Alessandra Ambrosio Modeling a Collection Inspired by the Brand's 30 Years of History


Desigual was first out of the gate at MERCEDES-BENZ FASHION WEEK MADRID. The brand's debut at the show was also a first for lead model Alessandra Ambrosio.

The famed Brazilian supermodel took to the catwalk with designs characteristic of Desigual.

Desigual showcased a collection that paid homage to women through compliments. The Spring-Summer 15 collection "Say Something Nice" is an exotic, psychedelic journey through time, where words come to life in the form of geometric shapes, daisies, hearts, galactics, brush strokes and colors.

The brand celebrated its 30th birthday and showed the world that it could still be "Happy," fresh, fun and optimistic while continuing to be the alternative "casual" fashion brand, collection after collection. An emotional tour loaded with nods to the past, in which its most loyal followers enjoyed the brand's most famous icons.

Several figures from the world of fashion, film, TV and sport shared this journey with Manel Jadraque, Desigual's CEO and Executive Product Manager.

The Desigual show could be seen live via the brand's website and on social networks Twitter and Instagram.

About Desigual  
Desigual is characterized by its different, optimistic and colorful designs. The company began to operate in 1984. La Vida es Chula (Life is Cool) is Desigual's slogan and its way of understanding fashion and life. It's an enthusiastic, positive and optimistic message that truly nails its colors to the mast. It's a phrase that reflects Desigual's raison d'ĂȘtre and is ingrained in the brand's DNA and core values. It's a manifesto about how to face the world each day and is reflected in a fresh and original way of dressing, by creating garments with passion. Desigual is present in 109 countries with over 450 retail stores 11,000 multi-brand stores and 2,500 corner concessions in department stores. In 2013 it sold over 28 million garments worldwide through its different sales channels.