International Beauty Show Coverage 2014


The International Beauty Show took place in New York City at the Jacob Javits Center from March 9-11, 2014 with over 500 exhibitors.

The International Beauty Show is the longest running, professionalsonly beauty show in the nation. Connecting beauty professionals with beauty brands to increase opportunities.

Eager salon professionals, either owners or licensed professionals and students learned about emerging and classic beauty brands and were able to sit for their educational sessions. Exhibitors played music ranging from techno to current top 40 songs to  gain traction to their booth.

Exhibitors Included:

Company: Brazilian Blowout
Product: Original Professional Smoothing Solution
Description: Utilizing an Acai Brazilian Super Nutrient complex and a proprietary bonding system, the Brazilian Blowout Professional Smoothing solution surrounds every strand with a protective protein layer, eliminating frizz and smoothing the cuticle. The end result is smooth, healthy, frizz free hair with radiant shine for up to 12 weeks.

Company: CND
Product: Spring 2014 Open Road Collection
Description: Complement your spontaneous, carefree attitude this season with CND’s new spring 2014 Open Road Collection. These timeworn, effortlessly chic shades are offered in both CND Shellac and VINYLUX and can be used with new CND  Additives for true freedom of expression.

Product: 3 Day Blow Out Big Volume Blow Out Spray
Description: Delivers long lasting hold with shape & style memory. Seals in moisture improving both wet and dry combining and also smooth’s the hair cuticle for softer, more manageable hair!

Company: Enzo Milano
Product: Onadiva
Description: Combination of a super deep waiver and a large barrel clipless curling iron. Tourmaline/Ceramic coated plates. Cool tips for maximum control plus heated rounded outer edge for curling. Offers variable temperature setting and extra deep  plates for maximum texture. Lock switch for easy storage and curling.

Company: Farouk Systems (CHI & BioSilk)
Product: DURA CHI Professional Tools
Description: DURA CHI Professional Tools are precision-engineered with breakthrough technology using the highest quality materials to surpass the expectations of the most advanced stylists. The line consists of manganese steel clippers, blow dryer  enhanced with a powerful AC motor and Rapid Clean Technology TM, and titaniuminfused ceramic curling irons available in three sizes.

Company: REDKEN 5th Avenue
Product: NEW FLEX Collection
Description: The NEW Flex category includes three breakthrough cream-pastes for easy shaping with ultimate flexibility and a touchable feel- for every hair length and style. Move Ability 05 lightweight defining cream-paste, Mess Around 10 disrupting  cream-paste and Shape Factor 22 sculpting cream-paste are easy to spread and can be blended with each other for ultimate cream-paste texture.

Company: SARAHPOTEMPA Hairstyling Tools
Description: The Patented Allure B.O.B. Winner BEACHWAVER is an innovative professional rotating curling iron invented by celebrity hairstylist Sarah Potempa. This curling iron rotates in both directions to give you glamorous, red carpet waves with the  touch of a button!

Last modified on Sunday, 17 August 2014 11:33