Take Your Lashes and Brows to the Next Level!

Wink Natural Cosmetics

Founded in August 2013, Wink Natural Cosmetics is one of the very few cosmetics start-up out of MIT.

Let Wink—Inc’s “Cool College Start-up”—Take Your Lashes and Brows to the Next Level!

Named one of Inc Magazine’s “Coolest College Startups of 2014”, Wink is dedicated to solving women's toughest beauty problems with real science and natural ingredients. Wink's first product, released in July 2013, is a natural eyelash and eyebrow growth enhancer. The second product--a 2-in-1 brightening and anti-aging eye cream made with gold peptides--is currently in testing, and scheduled for release in Fall 2014.


Megan, the founder, was sick of spending hundreds (ok, maybe thousands) of dollars and countless hours at the salon on lash extensions. Not only were they sinking money and time, but they were making her real lashes permanently shorter! So Megan began trying lash growth serums to combat the issue, but ran into two issues: the lash serums that worked came with scary side effects (like turning blue eyes brown) and the serums without side effects didn't work. So she sought out to make her own product that was both safe for use and effective. That's when Wink was born.

Wink works with your natural lash and brow growth cycle to stimulate growth in dormant follicles, while strengthening the lashes and brows you already have. In testing trials, Wink was shown to increase eyelash fullness by up to 20% (that's 60 lashes!) in 100% of participants. Additionally, eyelashes increased by up to 20% in length, due to Wink’s conditioning effects. Wink was also shown to regrow eyebrows in patches where brows had previously stopped growing, due to over-plucking.Wink is hypoallergenic, minimally processed and free of: parabens, prostaglandins, hormones, phthalates, sulfates, GMOs, synthetic fragrances and synthetic dyes.

Wink was featured in the December 2013 edition of Glossybox (where it received RAVE reviews) and in GlossyMag December 2013. Wink also received recognition in the “Beauty and a Beat” section of Livid Magazine, December 2013. Wink has been featured in the Indianapolis Star, Miami Herald, San Francisco Gate, and the MIT Alumni Assocation's "A Slice of MIT". Wink also exhibited at the ProBeauty Association's International Spa and Salon Expo this January in Long Beach, CA.